Alcatel teases new smartphone series with 18:9 screens, premium build
Parent company TCL
is shaking up its аlcatel brand. It is changing the naming scheme and
restructuring its portfolio to give consumers better value for money. The
company is also seeking out partnership with online retailers around the world
to increase availability of its phones.
The Idol name is
retiring, to be replaced by the 1, 3 and 5 Series phones. These will cost under
$100, $200 and $300 respectively. Each series will have different devices, each
with its own strength.
The company is
updating its design language as well. The new phones will feature 18:9 screens
made by TCL itself (which also has a fast-growing TV brand). You can also look
forward to fingerprint readers across the board and face unlock support.
Even the lower
series will get the high-end treatment. The 3 Series, for example, will offer
dual cameras while the 1 Series will feature unibody designs with premium
materials. TCL will fully unveil the new devices at the MWC, this was just a
taste.
Meanwhile, Flipkart became the exclusive
seller of “larger screen” alcatel phones in India. The online retailer already
offers alcatel tablets and is quick to point out that the alcatel A3 10” has
been its best-selling tablet in the last 3 months. alcatel tablets currently
hold around 15% of the market in India.
TCL is planning an expansion in the US as
well. It is working with Amazon (and other retailers) to increase sales of
unlocked smartphones.
Source: gsmarena
