Chrome Browser will start blocking ads on February 15
Google announced an
initiative to begin blocking ads with its Chrome browser back in June. This
announcement entailed that the usage of ad blocker extensions on Chrome has
been on the rise and continues to do so. Since Google is a company that makes
the majority of its money on advertising, it wants to make sure that web
surfers can have a pleasant, unobtrusive experience without overly annoying
ads.
Google will begin
to block all ads from websites seen with the Chrome browser (including its own
ads) starting on February 15, but only on one condition: the website doesn’t
pass Google’s “Better Ads Standards”. This means that any website that displays
ads that might be overly annoying won’t show any ads when the viewer uses
Chrome.
You’ve seen these annoying ads before: full
page ads, ads that flash, or ads that unexpectedly play sound or video. These
types of ads taint an otherwise pleasant surfing experience. In turn, users
might flock to Chrome to get away from those kinds of ads, and websites are
pressured to get rid of obnoxious ads.
Website admins can use Google’s Ad Experience
Report to identify which ads don’t comply with Better Ads Standards. If the
website has a “passing” status, ads will show business as usual. If the status
is “failing” for 30 days or more, Chrome will stop displaying ads on that
website. The website will need to use the Ad Experience Report to request a
revision of the website before it can start showing ads again.
This strategy does two things: it keeps
people who care about their surfing experience on Chrome, and it encourages
websites to serve more acceptable ads for everyone. Let’s see if Google’s
initiative pays off.
Source: gsmarena