Apple iPhone Xc concept emerges; calls for cheaper colorful iPhone X for India and China

-

It’s a known fact that Apple is a premium brand. And considering price and positioning, the iPhone is definitely at the premium end of smartphones currently available in the market. This year as the Apple iPhone completed 10 years, the company announced a new flagship device that widened the gap in terms of price. The Apple iPhone X starts at close to a lakh. That’s at a retail US price of $999.



The concept for the iPhone Xc posted by iDropNews, shows renders of this year’s iPhone X in a range of colors including red, yellow, blue and green. The color scheme used in the render is very similar to those used in the iPhone 5c launched in September 2013.


The iPhone 5c was a relatively cheaper device launched by Apple in September 2013, when the iPhone 5s was the flagship. While the iPhone 5c was relatively cheaper, it didn’t do remarkable well. Among the key reasons attributed was the fact that the iPhone 5s had an aluminum build with glass compared to polycarbonate body. What that essentially meant is that the iPhone 5c didn’t come across as a premium device in the same way that the iPhone 5 or the iPhone 5s came across in its time.


The accompanying description with the renders in the iDropNews report highlights that India and China could greatly benefit from a cheaper iPhone X. That couldn’t be further from the truth. It is commonly misconstrued that the Indian market is looking for the cheapest products. If that were indeed the case then probably India wouldn’t find mentions in consecutive investor briefing calls by Apple CEO Tim Cook.


India has recently been getting a lot of attention from Apple for the promise and potential the Indian market shows in its ability to offer growth in an otherwise stagnant smartphone market with dwindling margins. The reality is that a market such as India is in fact a value conscious market. Indians are comfortable paying a premium, for added features and services that are not commonly available on competition.


Whether that premium and added feature is Face ID, or AR or some such new feature that the next iPhone offers will only be evident over time. For now, a budget iPhone doesn’t seem to be Apple’s focus area or priority. But every once in a while, we love the idea of romanticizing the idea of affordable premium. Pretty much premium economy in a budget airline. It’s not as good as the real thing. But it’s the best austerity can indulge in for a taste of luxury.



Source: BGR

Follow us on Twitter

Like our page on Facebook

Popular posts from this blog

Samsung Galaxy A9 Pro could be headed outside of China

-
Image
Looks like the Samsung Galaxy A9 Pro (2016) - which was launched back in March this year, and is currently officially only available for purchase in China - could soon be landing in other markets worldwide. While the device launched in China carries a model number of SM-A9100, a Samsung SM-A910F has been spotted listed on India's import/export tracking website Zauba. While there's no confirmation on exactly which regions will get the Galaxy A9 Pro, a polish retailer is has reportedly already started accepting pre-orders for the device, suggesting that Europe is on the list. In case you don't already know, the A9 Pro is a slightly upgraded version of the A9 with 4GB RAM, 32GB memory, and 16MP rear camera. It also packs in a 5,000mAh battery and runs Android 6.0.1 Marshmallow. Source: gsmarena Via Follow us on Twitter Like our page on Facebook
Read more

Updated Google Contacts app makes it easier to get rid of duplicates

-
Image
Google is pushing out an updated version of its contacts management app, bringing some of the features available in the web version to the Android app. The v 1.5 update reorganizes the user interface of Google Contacts. Instead of the two tabs – all and favorites – the app now just displays your entire contact list, with a sidebar menu available via the hamburger button on the left. Opening that up reveals a new section for managing duplicate contacts. That’s a feature that was present on the web app of Contacts , but the process was more convoluted on the Android app. You can now also add labels to your contacts, making it easy to organize large contact lists based on groups, for things like family, work, or school. That’s another feature that was present on the web app and it’s now finally making the jump to the Android app, a place where it’s actually more likely to be used. Google Contacts 1.5 is currently rolling out to all users, so it should land on your ...
Read more

Xiaomi Mi 5C announced with the first in-house Xiaomi processor

-
Image
Many companies and start-ups are at the Mobile World Congress in Barcelona, but Xiaomi decided to go against the flow and had its own event today at the National Convention Center in Beijing. It had two major announcement - its first in-house chipset named Surge S1 and a Xiaomi Mi 5C smartphone, powered by the new processor. Xiaomi Mi 5C has 5.15” display, a 12 MP main camera and a 8 MP snapper on the front for all the selfies on Weibo. There is a fingerprint scanner on the front and you have 3 GB RAM and 64 GB internal storage. The battery of Mi 5C is 2860 mAh and the device comes with Android 7.1 Nougat and MIUI out of the box. This whole setup is powered by octa-core Surge S1.
Read more