Sony exec: next-gen Xperias to have bezel-less design
Managing Director
of Sony India, Kenichiro Hibi, has stated that Sony is planning to launch
next-gen Xperia phones and “you can expect a completely new design from the
devices”. In other words, OmniBalance that has been employed since 2013 with
the Xperia Z may be coming to an end.
Hibi knows the
direction that the market is heading - 18:9 phones with bezel-less designs. And
Sony may join this design trend with a new device “soon”.
The company has
neglected the low-end and even its mid-rangers have premium ambitions. With
that in mind, Sony can’t afford to keep an old school design when the market
leaders have all jumped on the bezel-less bandwagon.
Hibi says that while the Indian market is
focused on entry-level phones, Sony is doubling down on high end and mid-range
devices. Something like an Xperia XA1 Plus is billed as “premium mid-range”
while even the XZ1 is not the true flagship – that honor goes to the XZ Premium
instead.
Source: gsmarena
