Huawei P11 will probably be announced at MWC 2018, exec says
This
year Huawei chose to make its flagship smartphone official at Mobile World
Congress, which was a departure from what the company's done in the past few
years when it favored standalone events in April. And it turns out that the
2017 P-series launch in February was no one-off accident. In fact, the company
plans on doing the exact same thing for the P10's successor next year.
So expect
the Huawei P11 to "probably" become official at Mobile World Congress
2018. Or rather, if it once again goes the pre-MWC route, on the Sunday before
MWC 2018 starts. The information comes from Bruce Lee, Huawei's Vice President
of Handsets Product Line, so it's worth remembering.
He
says that the decision to use MWC as the avenue for the P10's and its
successor's unveiling has to do with being able to have the new devices in
stores in Europe before Easter. While the date for Easter varies by year, it's
generally not later than April, so it makes sense that if Huawei continued to
announce its P-series phones in that month it would be difficult to start sales
before the holiday.
It
probably didn't hurt that the P10 was one of the stars of MWC this year, which
is understandable since it was one of only a handful of high-end smartphones
unveiled in Barcelona. And with many more attendees at MWC than Huawei can
expect to gather at a standalone event, many more eyes have been on the P10 and
P10 Plus, creating more coverage than we would have seen for a P10-only press
conference.
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