Truecaller introduces SMS and Google Duo integration, and makes TrueSDK platform-agnostic
In a press event in New Delhi, Alan Mamedi
and Nami Zarringhalam, the two co-founders of Truecaller announced a multitude
of features in Truecaller 8, the next version of the popular mobile identity
app. Truecaller 8 introduces a completely new redesign of the Android app with
a slew of new features.
SMS
Truecaller will now allow users to instantly
see who’s SMS’ing them and filter out all spam messages. According to the
company, spam SMS account for 15% of all SMS messages sent globally, and
represents 1.2 trillion spam messages each year.
Flash Messaging
The latest update will allow users to send
quick pre-defined messages to any Truecaller user to let them know if the user
is in distress, on his way, or has reached home. You can also share your
location instantly.
Truecaller Pay
In a partnership with ICICI Bank, India’s
leading banking and financial services provider, the Truecaller Android app
will allow users to send or receive money securely over their mobile phone.
TrueSDK
With TrueSDK, Truecaller has allowed apps and
services to on-board and verify users – but only on Android. Now, with its
support for iOS and web platforms, TrueSDK is going platform agnostic.
According to the company, TrueSDK is
contributing over a third of of daily user on-boarding and verifications for
its partners and the number of apps leveraging TrueSDK has grown by over 8X.
Airtel Truecaller ID
Truecaller also announced a first of its kind
partnership with Airtel
to launch Airtel Truecaller ID in India that extends the caller ID feature to
non-data users of feature phones.
The subscription based service will send the
users a Flash SMS before the call hits the users’ phones with the details of
the caller.
“Airtel and Truecaller will enable millions
of feature phone users to enjoy a ‘smartphone like’ experience in offline mode
and add to their mobile experience. We hope this partnership will encourage
other global developers to innovate for the feature phone segment, which still
forms a large part of the overall market in countries like India.”
– Raj Pudipeddi, Director – Consumer Business
& Chief Marketing Officer, Airtel
Google Duo
In a strategic agreement with Google,
Truecaller will integrate Google Duo within the Truecaller app adding a
communication layer to the as-yet identity app. Truecaller integration with
Google Duo will be available in the coming months for Android and iOS as a
permission-based service, where users will be able to opt-in and out at any
time.
While Truecaller had been building a mobile
identity platform all this while, the latest announcements hint at the
company’s next big goals – that of a communication agent as well as a service
ecosystem.
Source: androidauth
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