Truecaller will be pre-loaded on millions of Huawei phones
Truecaller and Huawei teamed up in a
“strategic deal” that will see the popular caller ID app pre-loaded on many of
Huawei’s smartphone models.
Truecaller has been installed over 250
million times, according to data the company provided to TechCrunch’s
Jon Russell. Out of this sizeable user base, more than half of Truecaller’s
users are based in India. While the company refuses to reveal its monthly
average user stats – arguably more important than the install counts – TechCrunch sources claim the figure is in the
vicinity of 90-100 million.
Huawei will preload Truecaller on smartphones it sells in U.S., Middle East,
North Africa, South East Asia and, of course, India. It looks like China,
Huawei’s main market, is not part of the agreement.
Both Honor and Huawei branded devices will
feature Truecaller out of the box, and the recently announced Honor 8 will open
the road for the integration.
It’s another coup for Truecaller, which has
managed to have its app preloaded on devices from brands like LG, Lenovo, or
Blu.
Of course, some view Truecaller and its ilk
as bloatware, and the truth is the software experience on Huawei devices could
use some streamlining. That said, especially in India and other markets where
Truecaller is popular, this deal could prove advantageous for everyone
involved.
Source: androidauth
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